Many families across the United States are struggling to keep up with rising grocery prices. For households that depend on SNAP benefits (also called food stamps), buying healthy food like fruits and vegetables can feel especially hard.
That is why a new move from a major grocery chain is getting attention. A 20% discount on fresh produce is now available for eligible SNAP users, and it could make everyday shopping a little easier for many people.
This new program is designed to support low-income families while also encouraging healthier food choices. Below, we explain how the discount works, who can get it, and where shoppers can use it.
A Major Retailer Steps In to Help SNAP Families
The grocery giant Kroger has launched a special savings plan aimed at people who receive government assistance. The program is called the Verified Savings Program, and it focuses on families who rely on SNAP, WIC, Medicaid, or housing assistance to manage daily expenses.
Under this program, eligible shoppers can receive:
- 20% off fresh produce
- 50% off Kroger Boost membership
This offer comes at a time when many families are still recovering from uncertainty caused by funding issues and delays in benefit programs.
How the 20% SNAP Produce Discount Works
The process to get the discount is simple and fully online.
Step-by-Step Access Guide
- Shoppers must verify their eligibility through SheerID, a trusted verification platform.
- Once approved, the 20% discount on fresh fruits and vegetables is added directly to their Kroger digital account.
- The discount applies automatically at checkout for eligible produce items.
Important note: This produce discount is temporary and is currently valid until January 31.
What Is the Boost Membership Discount?
Along with produce savings, Kroger is also offering 50% off its Boost membership for verified users.
Boost Membership Benefits Include:
- Free grocery delivery
- Fuel points and gas savings
- Extra reward points
For regular Kroger shoppers, this could mean long-term savings. However, some families may still find the reduced membership cost difficult to afford.
What Items Are Covered by the Discount?
The produce discount applies only to fresh fruits and vegetables. It does not include:
- Canned foods
- Packaged meals
- Meat or dairy products
SNAP Discount Coverage
| Category | Discount Available |
|---|---|
| Fresh fruits | 20% off |
| Fresh vegetables | 20% off |
| Meat & poultry | No |
| Dairy products | No |
| Packaged foods | No |
| Boost membership | 50% off |
This limitation has led some food advocates to say the help is useful but short-term.
Where Can You Use This Discount?
Kroger operates nearly 2,800 stores across 35 states and Washington, D.C. However, many stores use different local names.
Popular Kroger Store Names by Region
- Ralphs and Fry’s (West)
- Fred Meyer and QFC (Pacific Northwest)
- King Soopers (Colorado)
- Harris Teeter (Southeast)
Even if you do not see the Kroger name, the store may still be part of the Kroger family.
Why This Program Matters Right Now
Food prices continue to rise, and many families using SNAP benefits are forced to choose between cost and nutrition. A 20% discount on fresh produce can help families buy healthier food, even if only for a short time. While the program does not solve every problem, it does offer some relief when it is needed most.
The new SNAP discount program from Kroger is a positive step toward helping families afford healthier food. By offering 20% off fresh produce and a 50% discount on Boost memberships, the company is reducing at least one barrier to food access.
While the program is temporary and limited to produce, it still provides meaningful support during a time when grocery costs remain high. Families who qualify should take advantage of the savings while they can, especially before the offer ends.
FAQs
Who can get the 20% SNAP discount at Kroger?
Anyone who receives SNAP, WIC, Medicaid, or housing assistance and completes online verification can qualify.
Does the discount work on all groceries?
No. The 20% discount applies only to fresh fruits and vegetables.
How long will this Kroger SNAP discount last?
The produce discount is currently available until January 31.